Promotional video QL Hotels

International marketing strategy for QL Hotels 2015-2017

IBS2B GROUP 12 from Diego Carrillo

Where do British people go on their holidays abroad?

Europe is the most popular destination for UK residents, accounting for 80 per cent of visits abroad. Spain has been the most popular country to visit since 1994, with 13.8 million visits in 2005. France was second in popularity, with 11.1 million visits.

The number of visits abroad made by UK residents has more than tripled since 1985, to a record 66.4 million visits in 2005.

Holiday trips abroad

1971 - 6.7 million

2005 - 66.4 million

Two-thirds of these visits abroad are holidays with about half (47 per cent) package holidays.

Source: International Passenger Survey, Office for National Statistics

TOP Destinations for British tourists 2005

The five countries to which UK residents made the most visits in 2005 remained unchanged from 2004. These were Spain (13.8 million visits in 2005), France (11.1 million visits), USA (4.2 million visits), Irish Republic (4.2 million visits) and Italy (3.4 million visits). The next five countries also remained unchanged from 2004; Greece, Germany, Netherlands, Portugal and Belgium.

Preferred mode of transport to holiday destinations

• Air 43 million
• Sea 9.7 million
• Channel Tunnel (train) 5.6 million

Popular holiday trends

• Most holidays are taken in July and August
• More and more Britons are taking a second holiday abroad in the winter (skiing for a week) or Spring (weekend/short breaks to European cities)
• Seaside package holidays are the most popular type of holiday.
• Most working people have 4 weeks holiday per year and take 2 weeks off in the Summer 

Posted: Tim

QL Guide

QL Guide

Posted: Dannique

IRIS BETTINGER, REUTER’S CHEF, CHOSEN BEST FEMALE CHEF

Iris Bettinger, Hotel & Restaurant Reuter’s chef, was chosen as Germany’s best female chef of the year by the well-known Italian mineral water brand S.Pellegrino. Bettinger received this much sought after reward in Frankfurt because of her outstanding cuisine in QL Hotel Reuter in Rheda- Wiedenbrück. She combines French classic cuisine with regional specialities. Bettinger, chef in Hotel Reuter since 2004, was awarded a Michelin Star in 2012. She voiced the hope that female chefs and other promising young chefs will be inspired by her success.

Posted: Annika

Marketing research

QL Hotels project group 12 from Diego Carrillo

Posted by: Annika

FORT RESORT BEEMSTER WINS AWARD NATIONAL WELLNESS COMPETITION

 

On February 10, 2014, the Dutch National Wellness Awards were presented in Hooge Vuursche Castle, Baarn, The Netherlands. Voters were asked to rate atmosphere, hospitality, hygiene and price/quality ratio. Fort Resort Beemster, which only opened its doors in 2012, was voted nr. 1 with the most votes in the province of North Holland. Country wide, Fort Resort Beemster attained a respectable 3rd place.

Fort Resort Beemster is part of the Unesco World Heritage listed, Amsterdam defence ring. Once upon a time soldiers slept in this 100 year old fort. Now it has been transformed into a luxurious hotel and restaurant with superb wellness facilities.

Source: website QL Hotel
Posted by: Annika

Information about England

The United Kingdom has historically played a leading role in developing parliamentary democracy and in advancing literature and science. At its zenith in the 19th century, the British Empire stretched over one-fourth of the earth's surface. The first half of the 20th century saw the UK's strength seriously depleted in two world wars and the Irish Republic's withdrawal from the union. The second half witnessed the dismantling of the Empire and the UK rebuilding itself into a modern and prosperous European nation. As one of five permanent members of the UN Security Council and a founding member of NATO and the Commonwealth, the UK pursues a global approach to foreign policy. The UK is also an active member of the EU, although it chose to remain outside the Economic and Monetary Union. The Scottish Parliament, the National Assembly for Wales, and the Northern Ireland Assembly were established in 1999. The latter was suspended until May 2007 due to wrangling over the peace process, but devolution was fully completed in March 2010.



Source: www.cia.gov
posted by: Dannique

MICHELIN STARS FOR 6 QL RESTAURANTS

 

QL is delighted to inform you that no less than 6 QL Restaurants have been awarded with a Michelin star.
The following restaurants received this prestigious award. In Belgium no less than four restaurants, La Butte aux Bois, The Glorious INN, Hofke van Bazel and Vous lé Vous. Jagdhof Glashütte in Germany received its first star and as did Tuindorphotel & Restaurant ‘t Lansink in The Netherlands. A brilliant performance that again enhances our philosophy of Great Food and Warm Hospitality.

Source: Webside QL Hotels
Posted by: Tim

QUEENS GARDENS RESORT OP SABA BIJ QL

 

Saba, een van de Bovenwindse eilanden van de Nederlandse Antillen is vanaf nu ook vertegenwoordigd bij QL. Het elegante Queens Gardens Resort, eigendom van het ondernemende echtpaar Hidde en Claire Verbeke-Nuyens, is tot QL Hotels & Restaurants toegetreden. Een prachtig hotel, midden in de natuur, met uitstekende faciliteiten (een super SPA!) en een fenomenaal uitzicht op de oceaan.

source: website QL Hotels
posted by: Diego

Introduction

This blog is a part of a IBL students project called marketing research and international marketing plan for QL Hotels.
During a period of 14 weeks a team of dedicated students work together to finish a project especially for QL Hotels.
During these 14 weeks we started with a full research into the English market and the opportunities that are available for the hotel chain QL Hotels.
With 4 members from different backgrounds and studies we've got a big variety of nationalities and experiences of different studies. These ingredients combined are a solid basis for completing the project for QL Hotels.