Introduction

This blog is a part of a IBL students project called marketing research and international marketing plan for QL Hotels.
During a period of 14 weeks a team of dedicated students work together to finish a project especially for QL Hotels.
During these 14 weeks we started with a full research into the English market and the opportunities that are available for the hotel chain QL Hotels.
With 4 members from different backgrounds and studies we've got a big variety of nationalities and experiences of different studies. These ingredients combined are a solid basis for completing the project for QL Hotels.